Consent You Can Actually Read: The Trust Model Behind Automated DNS Automating DNS sounds risky until you see how consent actually works. The user approves each change in plain language at their own provider, and the platform never gets a blank check. Done right, automation is more transparent than copy-paste. Security and trust Oct 31, 2025
The DNS Provider Fragmentation Problem, and How We Absorb It Custom domains are hard for one reason that rarely gets named: there are dozens of DNS providers, each with its own panel, its own words, and its own limits. This post walks through provider fragmentation and how automatic detection plus a graceful fallback path hides all of it from your users. How it works Oct 22, 2025
From 40 Minutes to 30 Seconds: How Domain Setup Should Feel Connecting a custom domain used to mean a scavenger hunt through a control panel and 7 to 15 records typed by hand. Here is what the same moment looks like when the DNS step disappears, and why that gap decides whether your customers ever finish. How it works Oct 13, 2025
Better Docs Will Never Fix Your Custom Domain Onboarding When customers stall at the DNS step, the reflex is to rewrite the setup guide. But documentation for custom domains is structurally doomed: it assumes users understand DNS, it needs a fresh variant per registrar, and it breaks the moment either side changes anything. The problem Oct 4, 2025
The Three-Party Gap That Makes DNS Setup Impossible for Normal People Every custom-domain setup has three parties: the SaaS that knows the records, the DNS provider that controls the zone, and the user stuck in the middle translating between them. That gap is why better help docs never fix the drop-off, and why the fix has to be structural. How it works Sep 25, 2025
Half of Your Customers Fail at the Last Step. Here Is Why. The most expensive drop-off in SaaS onboarding hides in plain sight: the moment a customer connects their own domain. Roughly half abandon there, after they have already paid. This post names the problem precisely and shows why motivated customers walk away. The problem Sep 16, 2025
Announcing CustomDomain™: Custom Domains for SaaS, Without the Support Tickets Today we are launching CustomDomain™ , the effortless way to let your users connect a custom domain to your product. Your customer types a domain, clicks connect, and goes live. We handle DNS, ownersh... For SaaS teams Sep 7, 2025
How Custom-Domain Onboarding Actually Works: DNS, SSL, and the Edge When you let a customer put your product on their own domain, two very different jobs hide behind that single feature. The first is getting DNS pointed correctly and proving the customer actually cont... How it works Aug 29, 2025
Custom-domain onboarding, on flat, predictable tiers Ask a founder what it costs to let customers bring their own domain and you will hear a number that only ever goes up. The closed, per-domain platforms make that math the whole business. You pay a flo... For SaaS teams Aug 20, 2025
Let Your Users Bring Their Own Domain, Automatically "Bring your own domain" sits near the top of almost every SaaS feature request list, and near the bottom of every team's list of things they actually want to build. Customers ask for it because a doma... For SaaS teams Aug 12, 2025
