When Domain Setup Becomes a Retention Metric We treated domain-setup completion as a vanity onboarding number. Then we lined it up against 90-day retention and found a leading indicator hiding in plain sight. Here is what the data changed, and why the fix was an architecture decision rather than a documentation one. For SaaS teams Jul 10, 2026
It Should Work Like Pairing a Bluetooth Speaker Pairing a Bluetooth speaker takes seconds because two devices recognize each other and settle the details on their own. Connecting a domain never worked that way, so about half of people gave up. Here is how a one-click flow changes that. For SaaS teams Jul 10, 2026
Let Your Users Bring Their Own Domain, Automatically "Bring your own domain" sits near the top of almost every SaaS feature request list, and near the bottom of every team's list of things they actually want to build. Customers ask for it because a doma... For SaaS teams Jul 10, 2026
Custom-domain onboarding, on flat, predictable tiers Ask a founder what it costs to let customers bring their own domain and you will hear a number that only ever goes up. The closed, per-domain platforms make that math the whole business. You pay a flo... For SaaS teams Jul 10, 2026
Announcing Custom Domain: Custom Domains for SaaS, Without the Support Tickets Today we are launching Custom Domain , the effortless way to let your users connect a custom domain to your product. Your customer types a domain, clicks connect, and goes live. We handle DNS, ownersh... For SaaS teams Jul 10, 2026
Kill Your DNS Support Tickets: The Hidden Cost of Manual Setup DNS configuration is one of the biggest sources of technical tickets for platforms that let users bring their own domain. This post puts a number on the operational drag of manual setup and reframes automation as support-cost reduction, not just a UX upgrade. For SaaS teams Jul 10, 2026
CUSTOM DOMAIN