CUSTOM DOMAIN

Custom Domain Blog

Custom domains, done automatically.

Custom-domain onboarding, on flat, predictable tiers

Ask a founder what it costs to let customers bring their own domain and you will hear a number that only ever goes up. The closed, per-domain platforms make that math the whole business. You pay a flo...

For SaaS teams

Jul 10, 2026

How Custom-Domain Onboarding Actually Works: DNS, SSL, and the Edge

When you let a customer put your product on their own domain, two very different jobs hide behind that single feature. The first is getting DNS pointed correctly and proving the customer actually cont...

How it works

Jul 10, 2026

Announcing Custom Domain: Custom Domains for SaaS, Without the Support Tickets

Today we are launching Custom Domain , the effortless way to let your users connect a custom domain to your product. Your customer types a domain, clicks connect, and goes live. We handle DNS, ownersh...

For SaaS teams

Jul 10, 2026

Half of Your Customers Fail at the Last Step. Here Is Why.

The most expensive drop-off in SaaS onboarding hides in plain sight: the moment a customer connects their own domain. Roughly half abandon there, after they have already paid. This post names the problem precisely and shows why motivated customers walk away.

The problem

Jul 10, 2026

The Three-Party Gap That Makes DNS Setup Impossible for Normal People

Every custom-domain setup has three parties: the SaaS that knows the records, the DNS provider that controls the zone, and the user stuck in the middle translating between them. That gap is why better help docs never fix the drop-off, and why the fix has to be structural.

How it works

Jul 10, 2026

Better Docs Will Never Fix Your Custom Domain Onboarding

When customers stall at the DNS step, the reflex is to rewrite the setup guide. But documentation for custom domains is structurally doomed: it assumes users understand DNS, it needs a fresh variant per registrar, and it breaks the moment either side changes anything.

The problem

Jul 10, 2026

From 40 Minutes to 30 Seconds: How Domain Setup Should Feel

Connecting a custom domain used to mean a scavenger hunt through a control panel and 7 to 15 records typed by hand. Here is what the same moment looks like when the DNS step disappears, and why that gap decides whether your customers ever finish.

How it works

Jul 10, 2026

The DNS Provider Fragmentation Problem, and How We Absorb It

Custom domains are hard for one reason that rarely gets named: there are dozens of DNS providers, each with its own panel, its own words, and its own limits. This post walks through provider fragmentation and how automatic detection plus a graceful fallback path hides all of it from your users.

How it works

Jul 10, 2026

Consent You Can Actually Read: The Trust Model Behind Automated DNS

Automating DNS sounds risky until you see how consent actually works. The user approves each change in plain language at their own provider, and the platform never gets a blank check. Done right, automation is more transparent than copy-paste.

Security and trust

Jul 10, 2026

Kill Your DNS Support Tickets: The Hidden Cost of Manual Setup

DNS configuration is one of the biggest sources of technical tickets for platforms that let users bring their own domain. This post puts a number on the operational drag of manual setup and reframes automation as support-cost reduction, not just a UX upgrade.

For SaaS teams

Jul 10, 2026

Scoped, Signed, and Reversible: The Case Against Copy-Paste DNS

Pasting DNS records by hand looks safe because a human is in the loop, but a human is exactly the weak point. Here is how scope minimization, signed requests, an ownership check, and clean disconnect change the security picture, and where the real boundary still sits.

Security and trust

Jul 10, 2026

Custom Email on a Domain, Without Breaking the Customer's Existing Mail

Hosted email is the most error-prone custom-domain task: MX, SPF, DKIM, DMARC, and client auto-discovery, all done exactly right. The dangerous part is that mistakes wreck deliverability without ever failing loudly. Here is how Custom Domain writes those records so a domain can add mail without breaking the mail it already sends.

Use cases

Jul 10, 2026

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