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CUSTOM DOMAIN
Registrations Closed

Custom Domains for Online Store Platforms

A practical session on giving every merchant a branded storefront domain that goes live in about 30 seconds.

America/Chicago
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If you run an e-commerce platform, your merchants want their store to live on their own domain, not a subpath of yours. A branded storefront builds shopper trust, lifts conversion, and makes the store feel like the merchant's own business. The hard part is everything behind that domain: pointing DNS the right way, proving the merchant actually owns the name, and issuing a TLS certificate so checkout stays secure. In this session we show how Custom Domain turns that whole flow into a single click for your sellers.

What you will learn

  • How a merchant can connect a store domain and go live in about 30 seconds, with no support ticket and no waiting on DNS.
  • How the setup automates DNS configuration, domain ownership verification, and TLS certificate issuance and renewal for you.
  • Three ways your sellers can connect: one click provider authorization, a provider API token, or a guided manual flow that verifies automatically.
  • How the edge terminates TLS and routes shopper traffic, with strict multi tenant isolation between every merchant store.
  • What a smooth domain onboarding does for checkout trust, conversion, and merchant retention on your platform.

Who this is for

This is for founders, product leaders, and engineers building e-commerce and online store platforms who want every merchant on a real branded domain without owning the DNS and certificate work themselves.

What we will cover

  1. The merchant experience: what your seller sees from first click to a live secure storefront.
  2. The connection paths across 63 DNS and registrar providers, and when each one fits your sellers.
  3. The architecture: a control plane plus an edge that terminates TLS, routes traffic, and keeps tenants isolated.
  4. Certificates on demand: automatic issuance and renewal so no store ever serves an expired one.
  5. Rollout patterns for adding branded domains to an existing store catalog as a fully managed service.

This is a recorded 60 minute live session with time for your questions at the end. Everyone who registers receives the recording, so you can revisit the details and share them with your team.